Social Media Marketing Guide for Real Estate Investors
Humans are social. They like to listen and to engage. They enjoy stories and show interest in things and persons that are authentic and honest. And they act with diminished patience when seeking answers for burning questions or solutions for pressing needs. No wonder direct mails and Yellow Pages are dwindling in fortunes while social media platforms are registering millions of new subscribers every day. Just recently, Facebook subscribers surpassed the 1 billion mark, Twitter exceeded 400 million, and LinkedIn went beyond 200 million subscribers. With this exponential growth of social platforms, real estate investors can take advantage of the changing trends and use the social platforms to engage potential clients and promote their property.
Why Should Real Estate Investors Use Social Media?
Social media sites are always on 24/7 a year. Therefore, real estate investors who use social media can easily update, change, or engage their customers in real-time. The investors can always ensure that potential clients find accurate and precise information, and learn about the unique features of their homes on sale via social platforms. Since almost all the social platforms allow for the sharing of images, audios and videos, the real estate investors can engage their potential and current customers vividly and memorably. Moreover, the social platforms allow the clients to find the most recent information and to make informed decisions based on current facts.
On social media, real estate investors can market their homes to wider audiences and enjoy the fruits of word-of-mouth advertising. The social posts will always keep the followers and fans engaged both with the real estate investor and with their social groups. During the engagements, interesting and share-worthy content may easily be shared across many online social pages, resulting into a viral effect that is good for the property’s marketing and value. Equally, new homes on sales can be viewed by thousands of potential buyers every day, through social media, resulting in quick and profitable sales. On social platforms, real estate investors can easily gain widespread reputation and trust by sharing information on their latest offerings, sales, events and promos.
Real estate investors can also demonstrate the culture of their real estate offices to potential clients through social media. Typically, the clients will be looking out to find trustworthy and reliable property owners and sellers. When they can engage the property owners directly, they will ask various questions and receive instant answers. They will also test the accuracy and precision of the answers through continuous engagement. Investors who can switch their social pages into high-gear for delivery of correct and useful information can easily convert prospects and retain previous clients. Moreover, social media engagement can occur through mobile phones and require little spending on the part of the real estate investor.
How to Market Your Property Successfully on Social Media
The first step in marketing your home successfully on social media is creating a spectacular page and an eye-catching banner. The page must have a spectacular profile photo, and the banner must capture the attention of anyone who comes across it. You can add an interesting personal statement or philosophy to the page in order to make it more vivid and memorable. Similarly, you need to install the “Follow” or “Like” buttons to your page in order to boost chances of repeat visits. When prospects click the like or follow buttons of your social sites, they will regularly receive newsfeeds of your postings and will most likely remember your property or offerings when they make their buying decisions.
Make sure to know the meanings of the customer posts or tweets before you respond to them. This way, there will be no chance of misinformation. Similarly, you should conduct regular research to find out what your prospective customers think, say, and do on social sites. When you know what they are interested in, use the opportunity to explain why they should opt for your property offerings and how they can find them. Make sure to give your clients persuasive reasons why they should connect with you on social media. While you do these, make sure to remain authentic and personal. Indeed, real estate investors must resist the temptation to market blatantly and must instead engage potential clients with interesting content on needs, options and solutions.
Ask questions that can attract comments and excite the interests of potential clients to engage with you. Similarly, as a real estate investor, you should throw out surprises and delight your customers with new and creative posts. For instance, you can offer raffles and contests that encourage people to join your social communities. Equally, as a real estate investor, you should add videos and pictures that tell the stories of your homes and property offerings. Moreover, you should run adds frequently and should promote social conversations around your biggest success stories.